Description:
If you look at eCommerce website development scenario today, you’ll easily see the focus is moving towards how to make the entire shopping experience more convenient, and more pleasurable. In any case, almost all online shops follow robust coding and security best practices, so the key differentiator is experience and usability. And design is the right tool to deliver this.
http://www.infigic.com/blog/7-ways-to-improve-your-magento-ecommerce-web-design-and-usability/
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