Description:
Don’t Flirt with Rural Marketing in India
An Awesome on Rural Marketing’, by adman and rural marketing specialist RV Rajan, has recently been published in Chennai. Claiming to be the first such effort, the unique book contains a 14-step approach to rural advertising and marketing, packed with valuable insights of the author who spent 35 years of his 45-year advertising career helping a wide variety of clients in conceiving and executing their rural marketing strategies.
The book starts with a Prologue that explains the author’s interesting journey through the rural areas of the country, completely transforming a city boy into a rural village marketing specialist.
The chapters for the 14-step approach include topics like Choosing the Right Product, Getting to the Mindset of the village Consumer,Commitment from the Top Management, Getting a Dedicated team, Implement the developed focused communication strategy, Performance measurement, etc. The star mark of the book is the detailed chapter on Below the Line doable activities which count for 80% of rural marketing efforts where the author provides a detailed step practical guide for any kind of road show in Indian countryside.
http://blog.myhoardings.com/must-read-book-rural-marketing-india/
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