In a move expected by many and feared by Nomophobians, Apple announced that it is going to “power down” the Quattro
mobile advertising network - a three-year old operation Apple acquired this past January. The Quattro mobile advertising team was critical to the development of iAd, the mobile advertising network Apple launched on July 1st for iPhone and iPod touch apps.
This move means that the smart and savvy folks at Quattro – who now work for Apple – can focus solely on the iAd Network and are no longer taking on campaigns as the entity “Quattro”. They will be wrapping up their existing accounts and, as of September 30th, will exclusively support the iAd Network.
Waltham, MA-based Quattro Wireless was founded by alumni of Boston-based mobile marketing company M-Qube, and specialized in helping big brands create mobile-friendly versions of their websites. As they launched mobiles for Univision TV network and other big brands, Quattro began brokering advertisements for these sites and creating a bidding process for placement. Quattro’s sites and ads ran on all mobile browsers, so it was natural decision for Apple, after acquiring them, to power down Quattro’s non-exclusive campaigns.
http://www.volacci.com/
blog directory 
