Description:
This is probably the most misunderstood and enormously overrated golf marketing medium of all. E-golf marketing is often presented as the best way to market your golf club because it is the most effective and least expensive golf marketing medium available to golf course owners. This couldn’t be the furthest from the truth.
Just as in any other form (medium) of golf marketing the most important factor is your “list”. Some golf clubs are just now (20 years later) building their email lists. Most golf properties have a hand full of emails and they are made up primarily of their current golf members. So most golf marketing done via email golf marketing is in essence marketing to your existing golf membership base and/or avid players, hence, not capturing new business.
http://www.golfmmc.com/e-golf-marketing-blog-29/