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From “Premium” to “Good Enough”: Frugal Innovation in the Emerging Markets

Added On:
   Thu 25/Jun/2015
Last Updated:
   Thu 25/Jun/2015
Blog Name:
   From “Premium” to “Good Enough”: Frugal Innovation in the Emerging Markets

Description:
   Frugal engineering means developing simple products for emerging markets and is becoming increasingly important for many companies. Frugal products are not cheap or inferior, they are simplified and yet qualitatively robust. But how can frugal products be developed successfully? Visit the link to know more.
http://www.innovationmanagement.se/2015/06/23/from-premium-to-good-enough-frugal-innovation-in-the-emerging-markets/

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