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GOLF MARKETING HASN’T CHANGED PART 1new
Golf properties frequently fall into patterns when it comes to golf course marketing. Sadly, most golf properties have a handful of ideas and a few “go to” mediums of delivery when it comes to att
http://www.golfmmc.com/golf-marketing-hasn-t-changed-part-1-blog-17/
(Last Modified: Mon 03/Feb/2014)
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GOLF COURSE MARKETING 2013new
As I traveled to thousands of golf courses throughout the world I met a lot of great industry people. I love talking to them and listening to their stories about their lives growing up in the golf in
http://www.golfmmc.com/golf-course-marketing-2013-blog-19/
(Last Modified: Mon 03/Feb/2014)
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GOLF MARKETING MAXIMIZE EARNING POTENTIALnew
Golf marketing and professional golf membership sales are kind of taboo to a lot golf clubs. Some golf properties want to think they are above it, some don’t see the value in it and some just don’
http://www.golfmmc.com/golf-marketing-maximize-earning-potential-blog-22/
(Last Modified: Mon 03/Feb/2014)
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GOLF MARKETING RESEARCHnew
First you need to think of research in two ways:
1. GOLFER’S attitudes i.e. emotions and feelings.
2. GOLFER’S behaviors i.e. buying patterns and spending habits.
You start thi
http://www.golfmmc.com/golf-marketing-research-blog-23/
(Last Modified: Mon 03/Feb/2014)
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E- GOLF MARKETINGnew
This is probably the most misunderstood and enormously overrated golf marketing medium of all. E-golf marketing is often presented as the best way to market your golf club because it is the most effec
http://www.golfmmc.com/e-golf-marketing-blog-29/
(Last Modified: Mon 03/Feb/2014)
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GOLF MARKETING WHERE FOCUS GOES ENERGY FLOWSnew
Most golf facilities would love to raise some revenue and/or increase rounds at their golf facility. The challenge is the people in charge of this driving force either lack the enthusiasm or know-how
http://www.golfmmc.com/golf-marketing-where-focus-goes-energy-flows-blog-40/
(Last Modified: Mon 03/Feb/2014)
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GOLF MARKETING UNCONSCIOUS COMPETENCEnew
The next and final stage in mastering a given skill is “unconscious competence” (you are now aware that you are now equipped with tools necessary in accomplishing a specific task e.g., golf market
http://www.golfmmc.com/golf-marketing-unconscious-competence-blog-49/
(Last Modified: Mon 03/Feb/2014)
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GOLF MARKETING BRAND DEVELOPMENT INDEXnew
Brand Development Index or (BDI) as defined by Wikipedia (www.wikipedia.org), quantifies how well a brand is performing within a specific group of customers, compared with its average performance amon
http://www.golfmmc.com/golf-marketing-brand-development-index-blog-74/
(Last Modified: Mon 03/Feb/2014)
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GOLF CLUB MARKETING SERVICEnew
Every nuance of service/customer service is unique and can never be repeated exactly. The reason why it is considered unique is because each time you render a service to your golfer, the delivery, act
http://www.golfmmc.com/golf-club-marketing-service-blog-79/
(Last Modified: Mon 03/Feb/2014)
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GOLF MARKETING PUBLICITYnew
Publicity is the art of attracting the media's attention and gaining visibility with the golfer, in most cases, with no financial investment whatsoever. Strategic management of publicity can help an o
http://www.golfmmc.com/golf-marketing-publicity-blog-89/
(Last Modified: Mon 03/Feb/2014)
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GOLF MARKETING PUBLICITYnew
Publicity is the art of attracting the media's attention and gaining visibility with the golfer, in most cases, with no financial investment whatsoever. Strategic management of publicity can help an o
http://www.golfmmc.com/golf-marketing-publicity-blog-89/
(Last Modified: Mon 03/Feb/2014)
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GOLF MARKETING PERCEPTIONnew
Golf marketing perception is stimulating the internal process that shapes the golfer’s way of looking at golf products and golf services and how it affects them. I have said numerous times that a pe
http://www.golfmmc.com/golf-marketing-perception-blog-104/
(Last Modified: Mon 03/Feb/2014)
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BUY-ONE-GET-ONE-FREE GOLF MARKETINGnew
Buy one, get one free (a.k.a. buy one, take one) is a golf marketing promotion offer made to golfers in which the purchase of one golf product or golf service is encouraged or rewarded by providing a
http://www.golfmmc.com/buy-one-get-one-free-golf-marketing-blog-127/
(Last Modified: Mon 03/Feb/2014)
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GOLF CLUB MARKETING: CUSTOMIZATIONnew
MMC® specializes in customizing no risk, self-funding golfer acquisition marketing campaigns unique to each golf clubs business model’s needs. Each of our programs are custom-designed from cost to
http://www.golfmmc.com/blog-166-golf-marketing/
(Last Modified: Mon 03/Feb/2014)
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GOLF CLUB MARKETING: DRIP MARKETINGnew
I am a big fan of drip marketing for several reasons and I put a little twist on it from the conventional definition. When I think of drip marketing, I think of golf marketing on a very small scale wi
http://www.golfmmc.com/blog-203-golf-consultant/
(Last Modified: Mon 03/Feb/2014)
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