Description:
Nixies is a term used in direct mail for the mail pieces that are returned for various reasons, e.g., nobody living in the residence, person has moved, incomplete address, no postage. The great thing about nixies is they allow you to clean up your golf prospect mailing list.
I want to discuss nixies today because direct mail is one of the keys to success when it comes to golf marketing. There is no way possible you can effectively market your golf club without incorporating direct mail into your golf marketing strategy. I have said numerous times, your geographical target market is a 20-mile radius of your golf club.
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http://www.golfmarketingmmc.com/chuck-s-blogs/golf-course-marketing-nixies-154/
http://www.golfmarketingmmc.com/chuck-s-blogs/golf-course-marketing-nixies-154/
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