Description:
ABC is a sales acronym standing for "always be closing".
This is again another term I have put a twist on in the golf marketing industry. ABC stands for always be closing, but in reality you don't always want to be closing because the true closing is asking the prospective golf member questions like, “How do you want to pay for this, cash or check?”, or “When would you like to take delivery of the product, Wednesday or Friday?” These are examples of alternative closes. Always be closing is not completely accurate.
http://www.golfmmc.com/blog-242-golf-course-consultant/
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