Description:
Publicity is the art of attracting the media's attention and gaining visibility with the golfer, in most cases, with no financial investment whatsoever. Strategic management of publicity can help an organization communicate, establish and maintain relationships with the most important audiences i.e. your target market.
The media loves good stories, and believe it or not, the story does not always have to be tragic. Do something for your community, have a fund raising event, support a local cause, etc. This type of exposure can only bring you good fortune through good publicity.
http://www.golfmmc.com/golf-marketing-publicity-blog-89/
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