Description:
First you need to think of research in two ways:
1. GOLFER’S attitudes i.e. emotions and feelings.
2. GOLFER’S behaviors i.e. buying patterns and spending habits.
You start this research by listening to your golfers and stop listening to yourself. Suspend your ego temporarily and get the information you need from the
source...your golfers. Your golfers are a wealth of information; they will tell
you why they are happy, sad, disappointed, pleased, why they joined your golf club, why
they didn’t join your competitor, why they stay, or worse, why they are
planning to leave.
http://www.golfmmc.com/golf-marketing-research-blog-23/
blog directory 
