Description:
The Great Online Shopping Festival was a whopping success last year. GOSF 2013 had received a spectacular response and attracted approximately 2 million visitors. As people thronged e-commerce sites to check out deals on electronics, shoes, watches, and travel, the organisers are expecting GOSF 2014 to be even bigger. Talking about how the festival gets bigger and better every year – GOSF 2013 had witnessed double the number of visitors compared to its maiden edition in 2012.
Google said, its partners, over 200 e-commerce websites, saw daily sales jumping 3 to 4 times. It is interesting to note that offbeat categories like cars and housing saw great traction during the festival. Of the two million unique visitors, almost half were women. While 2pm - 8pm was the peak time of traffic each day, more than 50% of the viewers came from the 18-34 years category. It is believed that over 30% of the buyers were first time online shoppers. That gave most e-commerce sites a reason to rejoice. The popular categories, apart from electronics, were apparel, e-books, books, home décor items, and jewellery.
"Initiatives like GOSF act as a catalyst to further boost adoption of online shopping in India. In fact, a lot of these new shoppers become repeat buyers and add up to the traffic on the website," Snapdeal.Com Vice President (Marketing) Sandeep Komaravelly said.
Moreover, as customers make merry, the sellers too hope to cash-in on the online frenzy. Online retailers witnessed an increase of up to 4 times in sales during the three-day shopping carnival. Additionally, with many first time online shoppers logging on, the companies acquired more and more new customers.
Trendin.com also participated in the festival and offered huge discounts on its products. The site also saw a phenomenal increase in the traffic and sales right from the first day of the festival.
Experts believe that the great online shopping festival adds credibility to e-retail and spreads awareness. Companies have recorded immense increase in traffic and sales during GOSF. GOSF is definitely a splendid platform for retailers to come together and give their best to the consumers.
http://www.trendin.com/gosf/gosf-2014-india
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