Description:
Google has been actively endorsing SSL certification since 2014. In their official webmasters blog titled, “HTTPS as a ranking signal”, which was published in August 2014, they had recommended HTTPS encryption for all. The blog also states that, “Security is a top priority for Google. We invest a lot in making sure that our services use industry-leading security, like strong HTTPS encryption by default…”, adding further that, “For these reasons, over the past few months we’ve been running tests taking into account whether sites use secure, encrypted connections as a signal in our search ranking algorithms…” This made it clear that websites with SSL certificate will have an advantage for SEO ranking. In 2015, Google’s Gary Illes made a statement that “HTTPS May Break Ties Between Two Equal Search Results” This pushed a lot of digital marketers towards SSL products and towards switching form HTTP to HTTPS.
http://www.https.in/blog/how-to-rank-better-in-2017-start-with-ssl-certificate/
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