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Innovation Stakeholder Management: Gain Success From My Failure
Added On:
Wed 22/Apr/2015
Last Updated:
Wed 22/Apr/2015
Blog Name:
Innovation Stakeholder Management: Gain Success From My Failure
Description:
The first article in this series focused on approaches to innovation stakeholder management. In that article I contrasted the approach outlined by Mitra Best in her HBR article titled “Get the Corporate Antibodies on Your Side,” where she suggested that you needed to get all stakeholders fully on board for your innovation efforts, in order to drive success. My experience says that this approach is unworkable within a corporate context, and that you need to focus efforts on the stakeholders that are both most likely to support your thinking, and are in a position to influence others towards your goals.
http://www.innovationmanagement.se/2015/04/15/innovation-stakeholder/
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