Description:
These days there is a huge hype surrounding the word – mCommerce. By now, I am sure every eCommerce retailer is pretty familiar with the word mobile commerce or mCommerce. So the question begs – What do you know about mCommerce? What will I get out of it as an online retailer?
Because the buying behavior of consumers have taken such a sudden paradigm shift, juggling between smartphones and tablets for shopping and browsing the internet in the last couple of years it has become imperative for every eCommerce retailers to gear up to meet the high demands of mCommerce.The number of shoppers who are taking advantage of mCommerce are increasing more and more every year. They are are extremely comfortable buying products on their smartphones and tablets while on go. They can shop while sitting in the coffee shop, while traveling in a train, etc. By 2017, it is predicted that 25% of eCommerce purchases will be done from smartphones and tablets (eMarketer, 2013). This can lead to big problems for online retailers that have not begun looking into a mobile commerce strategy for their online stores. Eventually, the lack of a clear mCommerce plan will impact sales, revenue and future growth.
Implementing a mCommerce Strategy is usually seen as a tedious, expensive and time-consuming process. However, this doesn’t have to be the case. Mobile websites and mobile apps have come a very long way by now and Benchmark and mobally have a very unique and truly 100% native approach towards it. In approximately 6-7 weeks, mobally can develop a 100% native mobile app whether it is B2B focused or B2C focused and in the most cost effective manner!
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