Description:
Many companies are already utilizing blogs on their company website, but those who haven’t yet would be advised to do so. The beauty of a blog article is that it doesn’t have to be long (in fact, if it’s too long, you’ll lose your readers’ attention), it doesn’t have to be written using a lot of technical jargon, it shouldn’t take very long to write, and you can include as many SEO keywords in the article as you or your SEO company sees fit.
http://www.searchprosystems.com/blog/the-power-of-seo-and-blogging/