Description:
While the brochure typically appears to speak to the reader's intellect and curiosity, a sales letter puts up an act to engage customers. Sales Letter provides a platform to infuse the advertising with living, to imbibe personality and portray it with honesty. It is important to adopt a natural. unstilted writing style in sales letter that follows everyday conversations. A strict 'No-No' to usage such as: as per, herewith, please find enclosed, and the likes.
http://teamcontent.blogspot.com/2010/04/sales-letter-writing.html
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