Description:
The idea behind giving a subject line is convincing the email recipients to click and look for the meat inside it. However, if your idea of convincing Siebel decision makers is through deceptive, shocking subject lines, then please don't hit the send button. A fake, too-good to be true subject line can annoy your target Siebel decision makers and they will hit the Spam button.
http://siebeldecisionmakerslist.blogspot.com/2010/03/shocking-subject-lines-for-siebel.html