Description:
Live stream video technology has been recently rediscovered by institutions and individuals, at the point that today it is one of the most popular media artifacts. What is behind its success?
When it was given by Hulu the possibility to watch The White House Correspondents Dinner in real time, the success was high, and this only one of the dozens of examples of successful live-stream video events. Today, organizations of any kind try to exploit live stream video technology, especially for commercial purposes: for example, to create new brands, like Esperian, or to enhance the promotion of traditional brands, as Nissan did with its Maxima launch at the New York auto show in 2016.
http://blog.rhubcom.com/index.php/2017/07/11/secret-live-stream-video-technology-attractiveness/
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