Description:
Top 5 Benefits of Blogging for your website
Blogging, or “weblogging,” is the art of updating a webpage regularly with content written in a conversational tone. While less formal that most business communications, it is no less important to the effectiveness of your business’s online marketing strategy. Read on to learn about the top five benefits of blogging for business.
1. Brand Development
Blogging also helps in the establishment of your brand voice. Clients and customers love brands that have personality!
2. Drive traffic to your website
Blogging does n-number of important things for web traffic. Not least of these is the benefit of keeping the content on your site changing and up to date (something the search engines loves) but it also produces more and more indexed pages for your site which in turn help drive traffic through organic search.
Blogging also helps you get discovered via social media sharing. Every time you write a piece online and share it, you are producing content that others can share too. Using Twitter, Facebook, LinkedIn etc exposes you and your business to so many new people who don’t know you yet.
This sharing also keeps your social media profile active and growing. You don’t have time to ‘do’ social media – well, you do now!
3. Increases search engine traffic
In terms of search engine rankings, I like to think of blogging as fishing. The more hooks you have in the water, the more likely you are to catch a fish. In the same way, as you add more content to your site; more pages from your domain become indexed in search engines. This improves organic search visibility and increases website traffic.
4. Demonstrate your expertise
A blog attached to your website allows you the ability to become a ‘trusted advisor’ for your customers and in your business sector. It can make you appear a marketing ‘innovator’; at the cutting edge of contemporary developments or news in the industry but also allows your customers a chance to understand who you are and what your business is about in more depth.
Use your blog to demonstrate your company’s knowledge and skills, this helps your customers gain trust in your services as you are in a way proving that you can do what you say you can do.
5. Increases leads
Research shows that the more pages a site has the more leads it gets. According to Hubspot, businesses with 401-1000 pages of content get 6x more leads than those with 51-100. In simple terms, the more you blog, the more leads you generate. More content means more form submissions, more email opt-ins; more quote requests, and ultimately, more sales.
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