Description:
Through research, your business can understand in detail about various market segments in their industry. Ask yourself who your product or service is made for? What is the answer to who is your ideal customer? And who is not? Find out about the customers’ expectations, wishes, beliefs, concerns, feelings, plans, and hopes.
https://blog.inboundmarketing-institute.com/what-is-a-buyer-persona-and-how-do-i-meet-her
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