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Why invest in understanding individual motivations?
Added On:
Tue 24/Mar/2015
Last Updated:
Tue 24/Mar/2015
Blog Name:
Why invest in understanding individual motivations?
Description:
This is a true story. Some years ago the following exchange was broadcast on an Open University sociology TV programme.
An interviewer was talking to a female production-line worker in a biscuit factory. The dialogue went like this:
Interviewer: How long have you worked here?
Production Lady: Since I left school (probably about 15 years).
Interviewer: What do you do?
Production Lady: I take packets of biscuits off the conveyer belt and put them into cardboard boxes.
Interviewer: Have you always done the same job?
Production Lady: Yes.
Interviewer: Do you enjoy it?
Production Lady: Oooh Yes, it's great, everyone is so nice and friendly, we have a good laugh.
Interviewer (with a hint of disbelief): Really? Don't you find it a bit boring?
Production Lady: Oh no, sometimes they change the biscuits ...
http://www.shradhahrd.com/blog/?p=207
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