Description:
Like magicians with their props or fishermen with their time-tested lures, web content writers rely on a handy choice of devices to grab the audience. A content writer's tools are words and the most effective ones at that are the words that 'sell'. Reliable adjectives like 'luxurious' and 'irresistible'. Ageless phrases like 'a lifetime of satisfaction'
http://teamcontent.blogspot.com/2010/04/words-that-sell.html